Wells Fargo Mobile App

While freelancing for the agency, Awasu Design, I helped establish the style and narratives for Wells Fargo’s new banking app. This included defining a visual system for, as well as creating, illustrations and infographics to show narratives within the mobile app. I worked closely with the team’s senior experience designer to rethink this banking app. The goal was to take dense, financial data and make it tangible for an everyday user.

Insights Card Illustrations

Using Adobe Illustrator, I designed and produced six illustrations for different cards within the Wells Fargo App. I made a visual system including color usage and content. I was given the general idea of each insight and then mocked up possible visuals to represent it. From there, I incorporated my specific illustration style based on Wells Fargo’s colors and feel. The cards can be expanded to show more detail at the bottom.

User Narrative Infographics

Based on narratives for a small business owner and a retail customer, I designed two infographics. The graphics center around the user and show their use of the app, highlighting the UI, with a cyclical feel.