McDonald’s

Starting June 2017, I gained agency experience, being on the design team at We Are Unlimited, in Chicago. I worked with Creative Directors, Art Directors and producers to create an array of design content for use by the client across multiple platforms including digital experiences, social media, print and display media. Along with above-the-line work, I also worked on the production side of things. This includes designing and building final deliverables for the client. My main client was McDonald's North America.

Rediscover the Love Logo

I worked with creative directors to help create a logo lockup for the 2018 Big Mac Campaign.  The brief requested typography that conveyed the campaign's romantic and modern aesthetic. The first two words stay on brand with McDonald's signature font, while "love" is inspired by the smooth, Big Mac sauce. The Rediscover the Love campaign was seen nationally with deliverables including OOH, all social media, and banners.

123 Dollar Menu Geofilters

Snapchat geofilters designed for the new Dollar Menu. I was given the logo, as well as a theme/copy for each filter and then created the visual from there.

Internal Icon Design

I designed multiple icon families for internal use at McDonald's and We Are Unlimited. These were used for presentations, infographics, etc.