HIPPO
Designing at Landor & Fitch San Francisco, I helped brand this produce start-up from the ground up. We created a playful, yet informative identity for this innovative tech client who is changing the landscape of sustainable food production. We created a brand story around the concept that change is necessary but doesn’t need to be scary. Along with the guidelines, we designed the custom logo suite, type face, packaging, and marketing materials.
GUIDELINES
