I designed a campaign, with assets, for a social issue on my campus. I chose to focus on the University of Illinois's Native American mascot controversy and to portray the issue in a respectful way. This meant using more traditional Native American colors than the university's orange and blue. I also excluded any caricature of Chief Illiniwek. I wanted to inform people of the racist portrayals of Native American tribes in sports in an interesting and visual way.
I first chose to create a large infographic poster. I wanted to include the history of the mascot, as well as statistics. I also explained why the mascot is offensive with the use of appropriation. My final bit of information is actions that can be done to make this right and find a solution.
I wanted to provide information, an explanation, and a solution.
From there, I made a motion graphic version of the infographic, keeping with the visual branding and feel.