While spending a semester abroad at The University of the Arts, London, I was given a live brief. Originally assigned to a London design firm, I was able to tackle their assignment: a brand identity / marketing plan for a new app. The app, which was nameless, allows users to have their groceries delivered to them at home. It required a look, deliverables, and a mock-up.
My job was to understand the product, find its target audience, and design it accordingly.