Sydney Friedman

Bright Pink

Bright Pink

Over the summer of 2016, I interned at the Chicago-based non-profit, Bright Pink.  I worked with their marketing team to support social media, email marketing, print advertising, marketing collateral, website development projects, etc.  I learned how to design in a professional, fast-paced environment among a team of creatives.  The internship went so successfully that I was asked to stay on the team as a freelance graphic designer, working remotely during the school year.

O'Hare & Midway

I designed and formatted large scale posters that will be displayed at O'Hare International Airport and Chicago Midway International Airport.  This involved finding imagery and a style that was bold and eye-catching, while still staying in brand with Bright Pink.  Another challenge was understanding the scale of advertisements and making sure they interacted with their environment in a smart and creative way.  The intention of these was for them to feel interactive with viewers.

A printed poster that is hanging in the O’Hare International Airport, Terminal 1 security line. The poster is 24 x 6 feet and incorporates Chicago with the Bright Pink brand.

Motion Graphics

I designed and animated multiple motion graphics, from given copy.  The videos were then used for social media, email marketing, and company presentations.

Annual Report

I created a 10 page paperback annual report for Bright Pink’s 2015 year.  I chose a simple, but asymmetrical look to create a visually exciting representation of their success and statistics.

October Campaign

I helped brainstorm a name and look for one of Bright Pink's biggest campaigns: October's Breast Cancer Awareness Month.  Once given the chosen name, I created the logo and overall look and feel of the campaign.  From there, the team was able to create digital and print assets for the month.  

I designed the logo to feel imbalanced and asymmetrical, but still within Bright Pink's aesthetic.  This relates to the overall message that there is still more to be done in breast and ovarian cancer prevention.

Digital Assets

Throughout the summer, I delivered digital advertisements for all social media platforms; Facebook, Instagram, Twitter, LinkedIn, and email headers.  The content varied from specific events, speakers, to general brand identity.

Print Assets

I designed and constructed many print assets for varying events and reports.  This included trifolds, one-pagers, and posters.