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Sydney Friedman
  • Work
  • Illustration
  • About
  • Contact
  • Resume

Bright Pink

Over the summer of 2016, I interned at the Chicago-based non-profit, Bright Pink.  I worked with their marketing team to support social media, email marketing, print advertising, marketing collateral, website development projects, etc.  I learned how to design in a professional, fast-paced environment among a team of creatives.  The internship went so successfully that I was asked to stay on the team as a freelance graphic designer, working remotely during the school year.


Chicago’s O'Hare & Midway Airports

I designed and formatted large scale posters that will be displayed at O'Hare International Airport and Chicago Midway International Airport.  This involved finding imagery and a style that was bold and eye-catching, while still staying in brand with Bright Pink.  Another challenge was understanding the scale of advertisements and making sure they interacted with their environment in a smart and creative way.  The intention of these was for them to feel interactive with viewers.

A printed poster that is hanging in the O’Hare International Airport, Terminal 1 security line. The poster is 24 x 6 feet and incorporates Chicago with the Bright Pink brand.

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Motion Graphics

I designed and animated multiple motion graphics, from given copy.  The videos were then used for social media, email marketing, and company presentations.


Annual Report

I created a 10 page paperback annual report for Bright Pink’s 2015 year.  I chose a simple, but asymmetrical look to create a visually exciting representation of their success and statistics.

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Digital Assets

Throughout the summer, I delivered digital advertisements for all social media platforms; Facebook, Instagram, Twitter, LinkedIn, and email headers.  The content varied from specific events, speakers, to general brand identity.

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View fullsize FitFest _ FabFest Quote.jpg
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Print Assets

I designed and constructed many print assets for varying events and reports.  This included trifolds, one-pagers, and posters.

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